Way Out West
An ongoing body of work drawing from months and years on the road and in the saddle.
This work is meant to complicate the use of Americana and imagery of cowboy culture in ways that allow viewers to reexamine the tropes that have become so ingrained in American culture.
At the same time, this work is a personal reflection of my own time out West, which remains a transformative and spiritually charged space for me.
A note to creative directors:
This work was originally made with the Instagram carousel in mind. As an artist, I remain interested in finding ways to make scrolling more engaging and have continued exploring this style of work while also incorporating video.
I am currently looking for opportunities to apply this approach to branded campaigns.
Pt. 1
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